IF YOU NEED TO COMMUNICATE ONLINE THIS IS WHAT WE DO:
THE POWER OF YOUR IDENTITY
BRAND IDENTITY & CREATIVE DIRECTION
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds. The former corresponds to the intent behind the branding and the way a company does the following - all to cultivate a certain image in consumers’ minds.
PLAN YOUR GOALS
DIGITAL COMMUNICATION STRATEGY
Your digital strategy will help you:
Make sure that your communication efforts contribute to the organization’s objectives and mission
Plan and distribute resources
Achieve your communication goals, in particular to inform, to change attitudes and behavior by reaching the right audience with the right delivery methods
CONTENT IS THE NEW BLACK
CONTENT & EDITORIAL STRATEGY FOR SOCIAL MEDIA
Having an editorial plan does not mean having a content strategy.
Content strategy: what to talk about, why and with what goal.
Editorial strategy: where, how, when and why.
ONLINE & OFFLINE
CROSS MEDIA STRATEGY
Having a cross media strategy means giving structure to a project by involving effective and targeted communication media online and offline, getting the most out of all the tools chosen.
The concept, the message and the brand values must be consistent, unique and recognizable.
CREATE CURIOSITY
COPYWRITING FOR LEAD GENERATION
Copywriting (through newsletters, social networks, or website) is essential for building relationships with users, allows you to understand your own identity, vision and mission.
To create quality content that pushes users to discover more must be offered information that creates curiosity.